Why Tara Only Sells Natural Diamonds-No Frankenstones

Natural diamonds are universally adored, they are the quintessential gift expressing the message that you love, honor, and care about someone special.

Monumental moments and milestones in your life are to be commemorated.

There is no better choice to celebrate these occasions than with a natural diamond that is beautiful, rare, and responsibly sourced.

History attributes a high value to natural diamonds because of their rarity, beauty, emotional symbolism, and significance. Natural Diamonds are among the most valuable of nature’s creations.

Substituting a natural diamond with a laboratory-manufactured diamond is demoralizing to these special moments. It would be like giving a lifeless bunch of plastic roses on Valentine’s Day.

Natural diamonds are durable.  They never wear out! You can enjoy them for a lifetime.  They are heirlooms.  Incredibly natural diamonds will be valuable and look just as good in 50 or 100 years as they did the day they were purchased. This is why people say, “Diamonds are forever.”  This further reinforces the value of natural diamonds.

Natural diamonds have the highest resale values among precious gems. A naturally mined diamond’s price is determined by its rarity, quality, and size. In contrast, lab-grown diamonds only decline in value. Having no resale value!

Natural diamonds retain their worth across generations. Natural diamonds have passed down from generation to generation, globally adorned by royalty, celebrities, athletes, captains of industry, and families.  They memorialize and tell a story. 

A natural diamond has a rarity factor that enhances its value. The laws of supply and demand maintain that demand and worth increase when supply is limited. Contrarily lab-grown diamonds are in infinite supply. Lab-grown diamonds are constantly being produced, making them worthless. Unlike natural diamonds, manufactured diamonds have no cap on their ability to be produced. They are rolling off the assembly line like Tic Tacs in a candy factory.

Stores that are selling synthetic, manufactured laboratory diamonds are simply capitalizing on a short-term trading opportunity. They are not protecting their customers’ long-term interests by disclosing that what the consumer purchases has no value. The prices are crashing down on lab-grown diamonds.  Laboratory diamonds bring to mind items that were once costly and are now worthless, such as Beanie Babies, and don’t forget the Franklin Mint products.  These items were bought by collectors, but their market value plummeted instead of increasing with time.

Many Lab-grown diamonds are being sold to customers without disclosure. What is being purchased for thousands of dollars today will shrink to hundreds and even tens of dollars in value.

Stores that are marketing synthetic man-made stones as the same as natural diamonds are operating dishonestly and unethically, failing to disclose that these will have virtually zero value retention. This trend is no different from a few years back when laboratory-grown colored gemstones such as emeralds, sapphire, and rubies were marketed and became all the craze. These lab-grown gemstones now have no value.

Tara Fine Jewelry Co. remains faithful to fine natural diamonds. Diamonds that will retain their rarity and grow in value over time.

Tara does not facilitate the sale of synthetic diamonds in any way. We believe they are fraudulent products because of how they are marketed and represented to the public.

The name “Tara Fine Jewelry Co.” has the word “Fine” in its name. If a jeweler is selling you a synthetic stone, it can no longer herald itself as a “Fine” jeweler. We value our customers and would never engage in such business.

Tara is committed to its reputation and will never compromise.

Real love deserves a REAL engagement ring, not costume jewelry!