Origin by De Beers Archives

Origin by De Beers

Tara Fine Jewelry Company is proud to be one of the world’s five select De Beers Origin jewelers, featuring the stunning beauty and craftsmanship of De Beers Origin Diamonds. As the only authorized Metropolitan Atlanta jeweler to sell these diamonds, we offer you the opportunity to share your diamond’s story with friends and family directly from your cell phone. This program allows you to know the full journey of the diamond you select, how it was formed, where it was mined, what it looked like before cutting and polishing, and the positive impact your diamond has had on the lives of the community where it was mined, as well as our planet.

De Beers, a globally recognized leader in natural diamonds, demonstrates its profound commitment to social and environmental responsibility through the Origin program. Diamonds with the Origin prominence significantly contribute to the communities and environments where they are sourced, creating jobs, supporting healthcare and education, and aiding in wildlife conservation. De Beers’ pledge to be carbon neutral by 2030 further underscores their dedication to a sustainable future.

At Tara Fine Jewelry, we place a strong emphasis on responsible and ethical sourcing. Our commitment is to provide you with the finest selection of diamonds and jewelry that align with your preferences and personal values. Origin Diamonds offer an added layer of assurance. With the Origin story, you gain a comprehensive understanding of your diamond’s journey, from its source to its positive impact on people and the planet. And the best part is you can easily share this story with your loved ones, straight from your cell phone.

The Origin is a customized code unique to your exceptional diamond, inscribed on the table of your diamond, and available on a grading report provided with your ring. It provides assurance that your diamond was discovered by De Beers in Botswana, Canada, Namibia, or South Africa, where it has helped provide jobs, healthcare, education, and wildlife preservation.

Choosing a diamond is a personal and immersive experience at our retail partner stores. Through a one-of-a-kind platform, explore its journey from origin to the moment it becomes yours.