Coming Soon to Tara Fine Jewelry: The DeBeer’s DiamondProof

 

The DeBeers Groups recently released their brand new DiamondProof, a device that rapidly and reliably distinguishes natural diamonds from non-natural diamonds, such as laboratory-grown diamonds and diamond simulants, helping to underpin consumer confidence.

DiamondProof will allow us to demonstrate to you just how quickly and accurately the device can differentiate between natural and synthetic diamonds. With half of consumers unaware that Lab Grown Diamonds can be easily detected, this user-friendly tool is a game-changer in educating our customers about the differences between natural and lab-grown diamonds. By using the distinct chemical compositions found in natural diamonds, DiamondProof can differentiate them from lab-grown diamonds, which are produced under different conditions in a few weeks.

Major U.S. jewelry retailers have adopted the device, and it will soon be available at Tara Fine Jewelry. The DiamondProof device can quickly scan both loose diamonds and those set in jewelry, with a zero percent “false positive rate,” guaranteeing precise results within seconds.

According to Sandrine Conseiller, CEO of De Beers Brands, natural diamonds are “miracles of nature,” and consumers deserve the peace of mind knowing they are purchasing an authentic, one-of-a-kind product. The launch of DiamondProof aligns with De Beers’ commitment to transparency, ensuring that customers have all the information they need when making a purchase.

With this new device, De Beers Group is ushering in a new era of transparency and consumer confidence in the diamond industry.